VALUE-DRIVEN
The power of Company Shop in-store optimisation
To better emphasise the value of redistributed products, Company Shop needed a new Point of Sale design system. Live & Breathe produced a value toolkit to develop a cohesive brand experience and in-store design that echoed the Company Shop’s commitment to sustainability. The new, optimised in-store layout generated a seamless customer experience and accelerated value perception for shoppers.
Live & Breathe worked closely with the Company Shop team to develop and deliver a complete in-store marketing communications package, from scratch, in less than three months. This wasn’t without its challenges but the team at Live & Breathe went above and beyond to deliver, and the results speak for themselves.
Rebecca Singleton
Company Shop Interim Marketing Director
& Marketing Consultant
Increased sales of surplus stock in
the Middleton store on average by
over 20% in the first three weeks.
Received positive feedback
from customers on clarity
and ease of shopping.
Set goals to revamp the
Wentworth and Bradford
stores by the end of the year.
OTHER CASE STUDIES
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