Live & Breathe | Case Study | Morrisons Christmas Campaign

SOCIAL Combining a social-first, channel specific, and human-to-human approach for success

Live & Breathe help brands drive fame,
encourage engagement and build
communities with a social-first approach
to organic content, managing everything
from content strategy and influencer
campaigns through to the delivery and
roll out across Facebook, Instagram,
TikTok, X & Threads.

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MORRISONS

AMPLIFYING
MORRISON'S SOCIAL
REACH AT CHRISTMAS

Live & Breathe ignited Morrisons' Christmas
campaign, ‘More Host-ing with the Most-ing'
on social which aimed to ramp up follower
growth and boost YoY engagement, all while
sharing a mix of trend-led highlights.


The independent agency took a
channel-specific approach, crafted from sharp
analysis and clear KPIs to create native,
powerful content that engaged and resonated
with a varying, digitally-savvy audience.

50.6M

USERS REACHED

5623.87% +

REACH PROJECTION

124.55% +

ENGAGEMENT PROJECTION

MORRISONS

MORE REASONS FOR
SUCCESS WITH A
SOCIAL-FIRST STRATEGY

Morrisons wanted to showcase why their stores
were the go-to spot for shoppers, and in turn,
shine a light on Market Street products and their
unbeatable More Card offers.

Live & Breathe created seven snappy Reels &
TikToks, which put shopper highlights and
customer favourites at the forefront. As well as
this, they crafted four tempting recipes to drive
traffic to a dedicated blog page, featuring
Market Street's finest produce.

This was all supported by a full-flavoured,
end-to-end, micro and mid-tier influencer
campaign to generate online buzz and loyalty.
Influencers were turned into More Card
ambassadors with deals too good to miss—from
Saturday steak discounts to café steals.

2.8M

USERS REACHED

50K

ENGAGEMENTS

1.77% +

ENGAGEMENT RATE
(FMCG INDUSTRY AVERAGE 0.80%)

CARLESBERG CARLESBERG

We love working with the team at Live & Breathe, they always create content with a social-first mindset which allows for impactful campaigns and clear brand communication. They continue to be agile and responsive to key social trends and their passion is admirable.

Megan Fisher

Morrisons Marketing Manager.

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